What do you think? Is the popular adage “Grow or Die,” a myth? Is it true? From what I’ve experienced personally, “Improve or Die” is absolutely true. Think about a time when you’ve accomplished something that took a lot of effort and time, such as graduating from college. If you took some time off to celebrate, which I believe you should, did you feel as sharp as the day you’d completed your last exam? I didn’t.
The product life cycle curve looks like this:
Take a look at this curve in the context of your own personal development. Some may argue that you still haven’t hit that “Maturity” phase, which may be true some of us. Notice from this curve, that if you’re not going up, you’re going down. Like the recent college graduate, if you’re not continuing to use your mind and to challenge yourself intellectually, you’re capacity to achieve academically will start to decline.
Where does that leave you? What’s the answer. The answer is continuous improvement. The Japanese call it Kaizen. What I love about Kaizen is that it “teaches people how to perform experiments on their work using the scientific method…” (Wikipedia).
After a recent achievement, I’d decided to give my public speaking efforts a break for a little while…until I thought, “why throw all of that upward thrust away, and start to decline?” All I (and you) have to do is manage the pressure, learn to love the progress, and keep on moving forward. Go Huge Today
Do you agree that you either improve or die?
Everything about this Minute Maid label screams that it is made from lemons…but it’s not. Look at the fine print above the “Lemonade” label and you will notice that this drink “contains 0% juice.” Yes, not a single drop of real lemon!
There are pictures of fresh lemons on the label and the name “Lemonade” cannot even be written without the word “lemon.”
Contrast this with Tropicana orange juice, which clearly indicates that the drink is made from 100% juice.
Choose the path of Tropicana. Be real and authentic. People will value that, and notice it, even if they have to read the fine print…which they eventually will.
- It’s Mysterious – Food, candy, fruit?
- It’s Exotic – from Africa, the Dominican Republic…made in Switzerland!
- It’s Healthy – whether that’s true or not (71% + of course), I’ll take it.
- It’s Universal – Men, women, boys, girls, cats, dogs, etc.. We all love it.
- It’s Worth It – I always am glad that I bought the high-quality dark bar.
- It’s Romantic – It’s true…stop blushing.
- It’s Nostalgic – Is it possible not to reflect when it’s in your mouth?
- It’s Legal – Aren’t things this good usually high-priced and illegal?
- It’s Iconic - Charley and the Chocolate Factory, M&Ms, Hershey’s…
- It’s Everywhere – Every grocery store on the planet…I think.
My personal favorite bar is the Green and Black’s 85%. What’s yours?
I’ve been reading this great book called Content Rules. It’s such a useful resource, and has made me reconsider so many things that I say and write.
One particular statistic that resonated with me, is that people share more positive than negative content. That’s a great trend. Who wants their name to be associated with negativity?
Go do something great today!
I’ve started a new blog dedicated to those of you who work in marketing. Realizing budgets are tight a lot of the time, I will be compiling tips, tricks and case studies to help you make a big impact/ROI on a very low marketing budget. It’s called Super Cheap Marketing! http://www.supercheapmarketing.com
For more personal/motivational posts, please continue to visit GoHugeToday.com. This blog will of course remain alive! It’s part of my ethos.